Lisa Morales-Hellebo is a VC, seasoned entrepreneur, strategic futurist, and community builder. She has honed her skills for spotting and coaching winning teams over her 27+ years working with startups to F500s on strategy and execution across branding, product development, and innovation. 

She is passionate about helping fashion tech and supply chain startups achieve industry adoption, growth, and scale.

Lisa is co-founder and general partner of REFASHIOND Ventures — a NY-based venture fund that invests as the first institutional check in early-stage startups refashioning supply chains across Data & AI, Advanced Materials, Advanced Manufacturing, and Next Generation Logistics; defensible through economic moats.

She is also catalyzing the infrastructure paradigm shift to localized, collaborative fashion demand chains as co-founder of REFASHIOND OS (rOS), which acts as a digital agent for local fashion value chains, from fibers to finished goods; delivering sustainability, living wages, and better margins — Made in the USA. She is co-founder of The Worldwide Supply Chain Federation, an organization that is changing how supply chain professionals learn about, collaborate, and adopt supply chain innovation around the world. The New York Supply Chain Meetup is its founding chapter, attracting hundreds of attendees from around the globe to its monthly events.

Lisa founded and launched the New York Fashion Tech Lab in 2014, with Springboard Enterprises and the Partnership Fund for NYC while serving as Executive Director for the first year. Lisa’s previous fashion tech startup, Shopsy, raised capital and participated in TechStars in 2012.

A graduate of Carnegie Mellon University, Lisa has been featured in numerous publications and media outlets, has received numerous awards, including being selected as the 2022 Top Woman in Supply Chain by Supply & Demand Chain Executive Magazine; and is profiled in the bestselling book; Disrupters: Success Strategies from Women Who Break the Mold. A distinguished speaker, Lisa has keynoted events and participates in panels covering technology, supply chain, logistics, venture capital, fashion tech, women in tech, diversity, building innovation ecosystems, entrepreneurship and more.

Lisa is a proud Puerto Rican New Yorker, born in the Bronx; and serves on the Advisory Board for Parallel18 accelerator in Santurce, Puerto Rico.

Prior to REFASHIOND, Brian acquired 10 years of experience in investment research and management, with 8 of those years spent building KEC Ventures from scratch. KEC Ventures is an early-stage technology venture capital firm with $98M of AUM across 2 funds, and 51 investments.

Before KEC Ventures he joined KEC Holdings - a single family office, as the first member of its investing team. He joined KEC Holdings after serving as the statistical research and strategy analyst in Global Diversity and Inclusion at Lehman Brothers in New York, NY. Before his tenure at Lehman, he worked at UBS AG in Stamford, CT as the statistical research analyst in Group Diversity. Prior to UBS, he was a pension actuarial analyst at Watson Wyatt Worldwide (now Willis Towers Watson). He was a junior auditor at Issifu Ali & Co. Chartered Accountants, in Accra, Ghana between completing his secondary school education and commencing undergraduate study in the United States in 1997.

Brian holds a BA with a double major in Mathematics and Physics from Connecticut College in New London, CT. During his undergraduate study he spent three years as a research assistant in the Tunable Diode Laser Spectroscopy Laboratory at the Connecticut College Physics Department - including multiple collaborative investigations at NASA Langley Research Center; He is a co-author of five articles that have been published in peer reviewed journals.

He earned an MBA, with a specialization in Financial Instruments and Markets, from the Leonard N. Stern School of Business at New York University in New York, NY. He is a CFA Institute charterholder.

He is also an adjunct professor of supply chain and operations management in the Department of Technology Management and Innovation at the Tandon School of Engineering at New York University.

Brian and Lisa teamed up to start The New York Supply Chain Meetup in August 2017. It has become the largest and fastest growing supply chain meetup in the United States. The New York Supply Chain Meetup is the founding chapter of The Worldwide Supply Chain Federation, the world’s first global network of collaborative supply chain meetups.

Brian was born in Ghana but raised in Nigeria, is always learning, and is obsessed with cool mechanical pencils, strong coffee, and reggae.

REFASHIOND Venture Partners

Kelcey Gosserand

Venture Partner

REFASHIOND Technical Advisors

REFASHIOND Fund Advisors