Our Commitment to Startup Founders

For the startups and founders that give REFASHIOND Ventures the privilege of becoming an investor on their cap-table…

• We will be a source of capital

• We will be a source of counsel and support, especially when things seem bleak

• At the direction of our startups’ founders we will roll-up our sleeves and help where we believe we can be additive to what the core team is already doing

Based on Gil Dibner’s VC Code of Conduct

• We will be transparent.

• We will respect your time.

• We will not ask you for material we do not need.

• We will not string you along.

• We will let you know about any competitors in our portfolio.

• We will be transparent about conflicts of interest.

• We will not share any of your material without your permission.

• We will not speak with your customers without your permission.

• We will educate before we negotiate.

• We will be honest about what standard terms are.

• We will not issue a term sheet unless we have made a firm decision to invest.

• We will reflect the term sheet in the final legal documents.

• We will not seek an unreasonable equity stake.

• We will avoid surprises.

• We will always act in the best interests of the startup.

Without doubt, there will be times when we fail to live up to these ideals. When that happens we hope founders will let us know. That is the only way we can get better.

In addition to the code of conduct outlined above, Brian Aoaeh, a co-founder, general partner and co-managing partner of REFASHIOND Ventures is a member in good standing of the CFA Institute, and adheres to the CFA Institute Code of Ethics and Standards of Professional Conduct.